Sales tools
External
| Sales tools | Apps | Showpad | Digital customer magazines |
| | | ||
| Purpose | Protect & position the brand reputation Support for sales & marketing | Protect & position the brand reputation Support for sales & marketing | Protect & position the brand reputation Support for sales & marketing |
| Target group | Potential and existing customers | Potential and existing customers | Customers |
| Secondary target group | Employers | ||
| Owner
| OpCo | OpCo communications | |
| Editorial responsible
| OpCo | OpCo communications | |
| Tone & style | Corporate, formal | Corporate, formal | Corporate, formal |